Simplifying Climate Dialogue: From Complexity to Clarity
The tenth webinar in the Land-Based Mitigation (LBM) Dialogue Series, held on November 10, 2025, focused on the theme “Simplifying Climate Dialogue: From Complexity to Clarity”. The session brought together communications professionals and storytellers who are redefining how climate conversations can bridge the gap between scientific complexity and public understanding.
Panellists
-
- Avantika Shrivastava, Senior Communications Manager, Climate Group
- Jananni Rajan Iyer, Senior Manager – Strategic Communications, On Purpose
- Ankita Gambhir, Manager – Communications, Hans Foundation
- Nayanika Dutta, Lead – Forums and Digital Communications, Balipara Foundation
- Paridhi Jain, Communications Associate, UNHCR
- Kamakshi Luthra, Asst. Manager – Communications, Iora Ecological Solutions (Moderator)
The dialogue explored how communication itself is a form of climate action, emphasizing the need to transform heavy, jargon-laden climate science into stories that resonate with people’s emotions, culture, and lived realities. The discussion highlighted that simplifying does not mean diluting complexity—it means making it relatable, inclusive, and actionable.
Speakers reflected on key aspects such as building trust with communities, avoiding romanticization of women’s roles, integrating scientific facts with cultural contexts, and using social media responsibly. The conversation also reimagined the language of climate change—urging a shift from “crisis” to “responsibility,” and from fear to hope.
Key Points from Discussion
Bridging Climate Policy and Public Perception
Effective climate communication must translate complex policies into relatable narratives that connect with everyday life. By grounding abstract science in local realities, communicators can make climate change more personal and actionable, inspiring communities to understand their role and responsibility in addressing global challenges.
Authenticity and Community-Centered Storytelling
Authentic storytelling arises from real conversations with communities rather than organizational agendas. Using familiar language, local expressions, and emotional honesty makes narratives relatable and credible. Such communication ensures that communities see themselves represented truthfully, strengthening trust and engagement in climate action.
Gender Balance and Inclusive Narratives
Overemphasizing women as “heroes” in climate stories can reinforce stereotypes or overlook shared responsibilities. Balanced narratives that highlight both women’s challenges and men’s contributions promote inclusivity and fairness, ensuring that communication reflects the collective nature of community resilience and adaptation.
Trust-Building and Co-Creation with Communities
Trust with indigenous and rural communities is built through time, consistency, and respect. Co-creating stories with community members—allowing them to share experiences in their own language and context—enhances authenticity, fosters ownership, and ensures that communication amplifies local voices rather than speaking for them.
From Fear to Hope: Reframing Climate Messaging
Fear-based communication can alienate audiences, while stories of resilience and innovation inspire action. Shifting narratives from crisis to hope fosters agency, encouraging individuals and communities to participate meaningfully in climate solutions and view change as an achievable, shared responsibility.
Visual Storytelling for Greater Engagement
Visual storytelling—through photos, videos, and infographics—transcends linguistic barriers and makes climate messages more accessible. When used thoughtfully, visuals evoke emotion, simplify science, and increase understanding, helping audiences connect more deeply with environmental realities and the urgency of collective action.
Integrating Science with Human Experience
Credible climate communication balances scientific facts with human emotion. Data builds trust, while storytelling evokes empathy. Integrating both allows audiences to understand the scale of climate challenges while relating them to everyday life, reinforcing that climate change is both a scientific and human issue.
Reframing Climate Language for Constructive Dialogue
Overused phrases like “climate crisis” can create fatigue and fear. Replacing them with constructive terms – such as “climate responsibility,” “equitable energy transition,” or “restoring our relationship with nature”- shifts focus toward solutions, shared accountability, and optimism in climate dialogue.
Responsible and Reflective Use of Social Media
Social media can amplify climate awareness but should complement—not replace—strategic communication. Ethical, consistent, and evidence-based storytelling ensures depth beyond virality. Combining online visibility with on-ground engagement sustains understanding and translates digital awareness into real-world action.
Recognizing Communication as a Strategic Profession
Communication must be valued as a strategic and skilled discipline central to climate action. Investing in trained professionals, dedicated funding, and clear role definitions strengthens credibility and ensures communication drives awareness, behavior change, and informed decision-making.
Simplifying Jargon for Broader Accessibility
Simplifying climate language enhances inclusivity without compromising accuracy. Using plain, relatable language helps both policymakers and communities understand scientific insights, promoting informed discussions and collective ownership of climate action across different levels of society.
Recommendations
- Recognize communication as climate action, positioning it as an integral part of climate strategies and programs.
- Encourage co-created storytelling that integrates community knowledge, scientific facts, and cultural perspectives.
- Shift from fear-based narratives toward hopeful, solution-oriented communication that empowers people to act.
- Promote gender-balanced and inclusive storytelling that reflects diverse roles and realities.
- Build trust and long-term engagement with communities through co-creation, respect, and representation.
- Invest in capacity building and funding for communication professionals to design data-informed, impactful content.
- Use visual and short-form storytelling strategically, ensuring factual accuracy and emotional depth.
- Replace negative or overused climate terms with positive, action-oriented language that encourages participation.
- Simplify complex concepts by breaking jargon into accessible, relatable messages for multiple audiences.
- Strengthen institutional support and funding for communication within climate programs, promoting recognition, ethics, and sustainability.
